The Client : Chariot is owned by a luxury hotel group in Japan. Unlike your usual customers, the company mostly caters to people with a luxury lifestyle.
Target Market :
Primary - Entrepreneurs , Luxury Travelers, Corporate Companies, Businesspersons & Shoppers.
Secondary - Foreigners, Celebrities, Seniors, VIPs, Couples or Family.
▼ Explorations
Customers are willing to pay premium for something reliable.
Chariot is a new premium e-hailing service that seeks to fulfill the high-end market demands. Unlike it's competitors, Chariot handpicks their drivers and maintain their own personal diverse portfolio of luxury vehicles.
The brand highly focus on the well-being of it's employees and customers. Other than on-the-go e-hailing services, Chariot also caters to rental services, long distant travels and corporate use.
Chariot re-imagines luxury travel.
The brand ensures that only the highest quality of standards are kept. Chariot provides assurances that as a brand, their services are not only reliable, but also pleasant to use. Easily eliminating the problems that users face using other similar services.
No more rude drivers, late meetings, unpleasant journeys and un-maintained vehicles.
▼ Brand Collateral
▼ Brand Publication
▼ Signages & Wayfinding
▼Mobile App Concept
▼ Ads Campaign Direction
